Privacy Policy

Zorya Analytics LLC ("Zorya," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

By accessing our website or using our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Contact us through our website, email, or phone
• Request a demo or consultation
• Subscribe to our newsletter or marketing communications
• Fill out forms on our website
• Engage with our customer support

This personal information may include:

• Name and contact information (email address, phone number, mailing address)
• Company name and business information
• Job title and professional information
• Communication preferences
• Any other information you choose to provide

Usage Information

We automatically collect certain information when you visit our website, including:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our website
• Referring website information
• Date and time of visits
• Click-through and other website usage data

Client Data

When providing our analytics services, we may process data on behalf of our clients. In these instances, we act as a data processor, and our clients remain the data controllers responsible for the collection and use of their data. Our use of client data is governed by our service agreements and is limited to providing the requested services.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our analytics services
• Communication: To respond to your inquiries, provide customer support, and send you technical notices and updates
• Marketing: To send you promotional materials, newsletters, and information about our services (with your consent where required)
• Customization: To personalize your experience and provide relevant content and recommendations
• Analytics: To understand how our website and services are used and to improve our offerings
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To protect our rights, prevent fraud, and ensure the security of our services

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These service providers are bound by confidentiality agreements and are only authorized to use your information as necessary to provide services to us.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

Protection of Rights

We may disclose your information when we believe it is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with government requests.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Secure hosting and infrastructure partnerships

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

• The nature and sensitivity of the information
• The purposes for which we collected the information
• Legal and regulatory requirements
• Our legitimate business interests

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You may request access to the personal information we hold about you and, in some cases, request that we provide it in a portable format.

Correction

You may request that we correct or update inaccurate or incomplete personal information.

Deletion

You may request that we delete your personal information, subject to certain legal limitations.

Restriction

You may request that we restrict the processing of your personal information in certain circumstances.

Objection

You may object to our processing of your personal information for direct marketing purposes or other legitimate interests.

Consent Withdrawal

Where we process your information based on consent, you may withdraw that consent at any time.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage information. For detailed information about our use of cookies, please refer to our separate Cookie Policy.

8. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

13. Additional Information for California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). These rights include:

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete personal information we have collected from you
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us using the information provided above. We may need to verify your identity before responding to your request.

14. Additional Information for EU/UK Residents

If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR) and UK data protection laws. Our legal basis for processing your personal information includes:

• Consent: Where you have given clear consent for us to process your personal information for specific purposes
• Contract: Where processing is necessary for the performance of a contract with you
• Legal Obligation: Where processing is necessary for compliance with legal obligations
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided your rights and freedoms are not overridden

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal information in accordance with applicable law.

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This Privacy Policy is effective as of the date stated above and applies to all information collected by Zorya Analytics LLC. Thank you for trusting us with your information.